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Requirement Document for Facebook Video AdsProject Title: Video Ads for 'Let's Connect' PromotionObjective: Create three distinct video advertisements to promote the 'Lets connect', a card-based game designed to foster fun, romance, and connection for couples. These ads will be tested on Facebook to determine the most effective approach for audience engagement. To know more about the Producthttps://momentsforus2025.systeme.io/2dca23b7 General Requirements:<ol><li>Video Format:</li></ol><ul><li class="ql-indent-1">Aspect Ratio: 1:1 (Square) or 4:5 (Vertical) for Facebook.</li><li class="ql-indent-1">Resolution: Minimum 1080x1080 pixels.</li><li class="ql-indent-1">Duration: 15-30 seconds.</li><li class="ql-indent-1">File Format: MP4.</li></ul><ol><li>Tone and Style:</li></ol><ul><li class="ql-indent-1">Light-hearted, fun, and engaging.</li><li class="ql-indent-1">Authentic and relatable to the target audience (couples aged 25-40).</li><li class="ql-indent-1">Bright, warm, and visually appealing visuals to create an inviting feel.</li></ul><ol><li>Deliverables:</li></ol><ul><li class="ql-indent-1">Three finalized video ads (with subtitles included).</li><li class="ql-indent-1">Source files (if needed for future editing).</li><li class="ql-indent-1">Quick 5-second thumbnail image for each video.</li></ul><ol><li>Target Audience:</li></ol><ul><li class="ql-indent-1">Couples seeking ways to reconnect, laugh, and enhance their date nights.</li><li class="ql-indent-1">Couples who feel their love life has become boring or monotonous and want to rediscover excitement and fun.</li><li class="ql-indent-1">Primary platform: Facebook Ads (with potential cross-use for Instagram).</li></ul> Specific Requirements for Quotation:<ol><li>Conceptualization:</li></ol><ul><li class="ql-indent-1">Ability to propose and align creative concepts based on the game's target audience and features.</li><li class="ql-indent-1">Provide a brief outline of the proposed approach for each ad.</li></ul><ol><li>Production:</li></ol><ul><li class="ql-indent-1">Outline the production process, including scripting, shooting, editing, and post-production.</li><li class="ql-indent-1">Specify the expected timeline for each phase of production.</li></ul><ol><li>Experience:</li></ol><ul><li class="ql-indent-1">Provide examples of previous work, especially for similar projects targeting couples or promoting games.</li><li class="ql-indent-1">Highlight any expertise in creating engaging Facebook ads.</li></ul><ol><li>Cost Breakdown:</li></ol><ul><li class="ql-indent-1">Detailed pricing for each deliverable, including conceptualization, production, editing, and any additional revisions.</li><li class="ql-indent-1">Indicate whether revisions or feedback cycles are included in the quoted cost.</li></ul><ol><li>Subtitles and Branding:</li></ol><ul><li class="ql-indent-1">Ensure captions are included in the video with legible sans-serif fonts.</li><li class="ql-indent-1">Incorporate branding elements (e.g., game logo, tagline) as specified.</li></ul><ol><li>Call-to-Action Integration:</li></ol><ul><li class="ql-indent-1">Include prominent, clear call-to-actions in the final frames of each video, such as "Shop Now" or "Get Yours Today."</li></ul> Evaluation Criteria for Quotes:<ol><li>Creativity and alignment with the brand’s tone.</li><li>Previous experience and portfolio quality.</li><li>Cost-effectiveness and value for deliverables.</li><li>Timeline feasibility based on the project deadlines.</li></ol> Timeline:<ul><li>Proposal Submission Deadline: Feb 6</li><li>Review and Shortlisting: Jan 28- Feb 4,2025</li><li>Final Selection: Feb 5-8, 2025</li></ul> Additional Notes:<ol><li>Be prepared to showcase examples of past work during the proposal review.</li><li>Ensure the ability to deliver high-quality outputs within the specified timeline.</li><li>Include any assumptions or additional requirements in the proposal.</li></ol>

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I need a Marketing video to promote my product on Facebook / IG or Youtube.

I need a Marketing video to promote my product on Facebook / IG or Youtube.

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