social networking platform

We are looking for a  Digital Marketing/Social Media Manager

Duties and Responsibilities

• Research advertising trends and competitors’ pricing and products

• Develop projects to create content

• Publish digital marketing content online

• Implement email marketing campaigns

• Monitor social media and Google Analytics

• Optimize paid advertising campaigns using SEO and other tools

• Scale campaigns to maximize ROI

• Conduct market research to inform campaigns

• Brainstorm and implement experiments and conversion tests

• Contribute to creating creative marketing campaigns across social media, the company website, email, and other platforms.

• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

• Create reports on the growth and analytics of campaigns

Social Media

• Proficiency in content management
• Excellent copywriting skills
• Solid knowledge of SEO and keyword research
• Expertise in Google Analytics and Hootsuite
• Knowledge of online marketing channels
• Excellent communication skills
• Hands-on experience with Design Software
• Understanding of Brand Voice
• Develop social media campaigns and define their KPIs
• Update content across various social media channels
• Engage with followers and customers
• Utilize social media marketing tools like Hootsuite and sprout social Keep an eye on the latest social media trends.
• Monitor SEO and traffic
• Analyze campaign data and web traffic metrics
• Strengthen relationships with social media influencers Optimize content coming from content developers
• Curate creative content for Instagram, Youtube, Facebook, and Twitter
• Curate, edit, publish and share engaging content daily.
• Experience leading and managing SEO/SEM, marketing databases, advertising campaigns, and social media
• Working knowledge of HTML and CSS (ad-serving tools)
• Experience in setting up and optimizing PPC campaigns on all major search engines

Knowledge of website and marketing analytics tools

Qualifications

• Business Savvy

• Research Ability

• Digital Literacy

• Organized Work Habits

• Composition of Sales Products

• Professional work experience as a Social media manager

Bachelor’s/ Master’s Degree Related to Digital Marketing, digital media, communication, website/graphic design, and Business.