About Me
LinkedIn Top Voice with over 12.5K followers, the Automation Hangout podcast host, and a seasoned content strategist with more than 25 years at the intersection of software engineering, quality engineering, and content creation. My work focuses on turning deep technical expertise into high performing, accessible content that informs, engages, and converts. I’ve authored three books, spoken at over 35 global conferences, and published extensively on DevOps, QA, AI, and digital transformation. My blog, focused on testing, automation, and digital quality, draws over 2,000 organic monthly visitors—a result of consistent SEO strategy and content optimisation.
I believe storytelling is the foundation of impactful content. My approach focuses on demystifying complex technology for a wider audience, weaving in practical use cases and real world insights, and crafting content that aligns with SEO best practices, brand tone, and audience expectations.
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