Muhammad Iqbal Karmana

Seasoned digital marketing professional with over 10 years of experience in performance marketing, e commerce media, and digital campaign optimization. Expertise in managing multi platform paid media strategies, including Google Ads, Facebook, Instagram, Twitter, LinkedIn, and programmatic tools like SA360 and DV360.

Currently serving as Retail Media Specialist & Digital Commerce Analytics Lead at Unilever, driving e commerce media growth through data driven strategies, operational enhancements, and optimized budget allocation. Previous roles include Senior Performance Marketing Specialist at JD.ID and Head of Marketing & Digital at TheLorry Indonesia, consistently demonstrating leadership in campaign execution, data analysis, and cross functional collaboration.

Holds a Master of International Business from Monash University Australia and a Bachelors in Marketing and Management from Monash University Malaysia. Key skills include SEM, Google Analytics, and digital strategy developmen