Janelle Lim

I am a marketing professional with over four years of experience in marketing communications, with a specific focus on brand & campaigns and PR & influencer relations in the fashion, beauty, F&B, tech and lifestyle industries. My background spans diverse, fast paced environments, including a startup, a publication, and a multi brand group, where I handled multiple portfolios in Singapore.

In previous roles, I have been instrumental in developing and executing PR activations tailored to increase brand visibility and drive omni channel sales. By cultivating relationships with local and regional influencers and media across various sectors, I successfully enhanced brand perception and achieved earned media coverage that aligned with strategic objectives. My experience includes creating ambassadorship and referral programs, coordinating press & community events, and crafting targeted press releases—all of which have contributed to elevated brand presence in competitive markets.