John Bruce

Dear Truelancer,

There’s a classic marketing adage that claims it takes seven touchpoints to convert a customer.

Spoiler alert: Its total nonsense.*

Sometimes, a single powerful piece of content can drive an immediate conversion. Other times, a prospect will bounce around the funnel for weeks before making a decision.

What matters isnt the number of interactions. Its all about creating a meaningful connection that builds trust with your audience.

That’s where email marketing comes in. It’s one of the most powerful tools for nurturing customer relationships. I’ve successfully crafted email journeys that convert by leveraging my experience with diverse platforms and large subscriber bases:

Bold Commerce: Managed a HubSpot powered email newsletter reaching over 50k subscribers, driving engagement and conversions through targeted campaigns.
Film Training Manitoba: Developed and maintained MailChimp campaigns for a 10k subscriber list, creating compelling content that resonated