About Me
Digital marketing refers to the use of digital channels and technologies to promote products and services. It encompasses a wide range of strategies, including search engine optimization SEO, social media marketing, content marketing, email marketing, and pay per click PPC advertising.
The main goal of digital marketing is to connect with consumers where they spend much of their time—online. This approach allows businesses to target specific audiences more effectively, track campaign performance in real time, and adjust strategies based on data driven insights.
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