Narayanee Viswanathan

With a career spanning over two decades, I have established myself as a pioneer in market research and analytics, delivering actionable insights that drive business growth and innovation. My journey began with foundational roles in marketing and business analysis, where I honed my skills in data collection and interpretation. As I progressed to senior positions at leading market research firms like Nielsen and Millward Brown, I led transformative projects that reshaped brand strategies and consumer engagement for global giants in the FMCG and personal care sectors.

As an independent consultant, my expertise has been instrumental in launching products and services across diverse markets, from APAC to EMEA. My strategic input has enabled companies like Unilever and Nestlé to introduce new offerings at optimal price points, resonating with consumer needs and preferences. My approach is always hands on, whether it’s conducting face to face interviews to understand experiences or other