Nita

I’ve worked with startups, I've worked in various corporate and social sectors, I like variety. I'm always up for a new challenge. The beauty of my work is in the method rather than the sector, it's a style of working, a way of problem-solving that is grounded in user- or context-research and built on with user-experience design. I apply my methodology to almost everything that I work on - beit a script for a 10 minute talk, a multi-layered timeline, an interface of a product, complex financial data, business models, or even a strategy note- and represent content/data in a form that's clear yet beautiful. I get a kick out working on the user interface between systems, processes, services - layering and simplifying in a manner that enhances clarity, understanding and hence experience.

Trained as an architect, I soon found a sustained interest in ethnographic research and design. I've spent some time working with public art, painting on silk, making furniture and even building training