Ornelle Lawu

I am a senior Paid Media Specialist with over 7 years experience in the industry in the areas of client services; digital media planning and activation; reporting and strategy. The last 4 years I have been freelancing. I have worked across a range of industries including fin tech, fashion, automotive and FMCG. My area of expertise lies within Paid Display, including E commerce ads on Amazon DSP, I am also adept in running paid social media campaigns across Meta and YouTube particularly. I have worked across the marketing funnel, devising creative tactics and strategies to drive awareness through to conversion and even loyalty. In order to plan effectively this has included analysing bid strategies, creative performance and review, audience tactics and 3rd party partnerships. I have worked on addressing operational challenges and inefficiencies, as well as ways of growing the account through upsell and cross sell opportunities. This has involved providing strategic consultation.