Praveen Kumar

With 20 years of experience, I excel in trade channels, retail environments, and franchise development. Proficient in channel development, franchise management, and revenue generation, I enhance market share, brand visibility, and revenue through strategic marketing initiatives. Skilled in driving revenue growth through channel development, B2B expansion, and category management, I ensure sustained business success. Managing all aspects of franchise operations, including recruitment, training, and support, I ensure compliance with brand standards.

My expertise is in developing and managing franchise/dealer in Building Material Industry where channels are involved in varieties of Primary products Cement, Steel etc and Finished products Paints, Putty, Electrical, Sanitary ware, Tools and others.

I have extensive experience in Expansion of the network, Onboarding, Project Vendor management, Capability building, Category management, Sales, Branding, Sales Promotions etc.