Lucknow, India
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About Me
Write a detailed report based on a startup organization of your preference. You may
hypothetically create your own organization to fulfill the requirements mentioned [login to view URL] that you are the web analyst and the digital campaign manager of your start up
organization. Your responsibility is to create an online strategy to promote your products and
services
These areas should be highlighted in your report:
1. Brief introduction to your organization and the products/services.
2. Your target market/audience.
3. Provide reasoning as to why you use an online marketing strategy to communicate to
this target audience.
4. What is the marketing and sales funnel for your organization?
5. Define the KPIs for each stage of your marketing funnel.
6. What is your website strategy?
a What is the purpose of your site?
b What type of content you have in the site?
c What metrics do you track within the site?
d What goals do you track in your Google Analytics and explain how
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