Samantha Barreto
Diadema, Brazil
Content Designer | UX Writer | UX Content Writer | UX Content Designer
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Local Time - 06:53 PM
About Me
Hi! My name is Samantha, and I have a degree in Advertising and Marketing from Centro Universitário das Américas.
I work as a Content Designer, creating accessible and inclusive chatbot experiences for WhatsApp, websites, and apps. I’ve deepened my knowledge in UX, developing skills in Writing, Research, and User Experience.
I’ve worked on chatbot creation and curation, analyzing conversation data to identify user behavior and monitoring key indicators like IDK rate, accuracy, false positives, and dropouts. I collaborated with Data Quality, Business, and Product teams to enhance these metrics. I also reviewed texts for new service promotions within the app and website alongside the CX team.
Additionally, I helped create a personality and tone of voice guide, reviewing FAQs and updating internal benefits content.
Tools: JIRA, Confluence, Miro, Figma, and a chatbot platform similar to IBM Watson.
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$10/hr
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