Shatarupa Datta

Content development is my core area of expertise. I have drafted, designed and edited website content, press releases, blogs, Google ads, WhatsApp campaigns, project proposals, book reviews, thought leadership documents, speeches, concept notes, e learning content, policy reports, designed email marketing campaign, produced brochures, posters, reports, and other relevant communication material and supervised videos and short films. I have introduced newsletters in all the companies I have worked for in the last more than two decades, determined their content and written and edited them all by myself. I have handled marketing campaigns on various social media platforms, namely Facebook, Twitter, LinkedIn, YouTube, Instagram, website and intranet.

My content strategy is to ensure that content is compelling to the target audience, plagiarism free and SEO optimized for all uses and channels. Narrative storytelling constitutes a vital part of my content strategy.