Shikha Sharma

Backed with years of expertise and in-depth knowledge, I am a trusted and immaculate Online Marketing Expert and strategic solutions provider. Having enriched experience in digital marketing technologies, including PPC marketing, landing page optimization and system administration, I have successfully managed renowned lead based clients that include B2B, B2C, Colleges, Banks, etc.

* Prepare and setup Campaign proposals on Google Adwords platform. (Search, Display & Remarketing)
* Initial & Competitive site Analysis
* Improve Adgroup Structure for better relevancy and performance.
* Positive & Negative Keywords Research & Analysis
* Quality Score
* PPC Bid Management on the basis of Market Area
* Adcopy Writing & Split Testing
* Landing Page Analysis, Testing & Recommendation
* Test and Offer New Strategies & Recommendation (such as Ad Extensions, Remarketing, Category Targeting etc.)
* Understand Client Goals
* Familiar with Google Analytics
* Monitoring Campaigns & Reporting
* Google Editor