About Me
I graduated from the Institute of Business Administration in Karachi and majored in Marketing. Currently I am working at Dawn Media, one of the largest media groups in Pakistan, as a Marketing Executive where my day to day tasks involve dealing with different brands for collaborative marketing partnerships, drafting IMC strategies to help the brands within Dawn Medias portfolio to grow and helping Sales department come up with innovative value added marketing opportunities for brands.
I have also worked as a Digital Marketing strategist in a Canadian multinational company, My Forex Funds, which has since become a market leader in its respective industry due to well thought out and timely marketing campaigns. My experience is not only limited to Marketing, as I was also part of Ismail Industries Limited, a major FMCG player in the Pakistani Industry, as a Sales Intern in my Junior year.
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