Isadora Bello Fornari

Passionate about the flavors of Brazil, the WSet2 Spirits uses cachaça as a vehicle to present the riches of her country. Isadinha, as she is known, is one of the leading references in brands expansion world widely and deeply connected with consumer behavior and sales.

She is involved in research on Brazilian ingredients, market development, and beverage consulting and services. A columnist and curator for Prazeres da Mesa magazine, curator of Mesa Bar Ao Vivo, the first Brazilian juror at the Spirits Selection Concours Mondial de Bruxelles, she has spoken at events such as BCB Brasil and Prowein. She has worked alongside renowned Brazilian professionals in the international scene, such as Janaína Rueda, Tássia Magalhães Cia dos Fermentados, Bel Coelho, Fabrício Lemos, and Irina Cordeiro, in restaurants across Brazil, including Amado, Origem, Copacabana Palace, Fairmont Rio, Aprazível and Pirajá. She provided specialized consulting to Belmond CapJuluca in the Caribbean and to Globosat