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Customer Relationship Manager CRM is a software application designed to help businesses manage their interactions with customers and potential customers. The main goal of a CRM is to improve customer retention and drive sales growth by providing better customer service, targeting the right customers with the right messages, and providing a 360 degree view of customer behavior.

A CRM typically includes tools for managing customer data, such as contact information, purchase history, and preferences. It can also include tools for tracking interactions with customers, such as emails, phone calls, and social media interactions. By centralizing all of this information in one place, a CRM can help businesses better understand their customers and tailor their interactions to better meet their needs.

Additionally, a CRM can help businesses automate routine tasks, such as sending marketing emails or tracking sales leads, freeing up time for employees to focus on higher level tasks that requi