Problem:<ul><li>High price</li><li>A chain of branches concentrated in cities such as Da Lat, Hanoi, and Hoi An</li><li>The menu is not diverse, mainly revolving around Oolong Tea</li></ul>Solution:<ul><li>Create different price packages and increase added value for customers. Besides, use advertising that focuses on the unique advantages and values ​​of the product to create brand recognition.</li><li>Expand to new locations, customize content and marketing strategies based on location, and create special local offers</li><li>Develop a more diverse menu, create a side food menu (snacks, cakes, etc...), and organize special events (tea tasting events, testing new dishes, etc ...)</li></ul>

PHE LA An F&B brand that sells tea and coffee

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